Located on the shores of Lake Leman and at the heart of the event, the Prestige Village presents partner brands pop-up stores in the fields of luxury, fashion, equestrian, gastronomy, wine and champagne.
The 35,000 visitors expected during the four days of the Longines Masters of Lausanne will be able to stroll around the Prestige Village, and discover some lifestyle brand : Longines, Devialet and Equilivre as well as other pop-up stores from the equestrian world’s leading brands, such as Prestige Italia, Padd, Clean Box, Meyer Selles... Art lovers will certainly not be forgotten. they can enjoy photographs by the artist Giampaolo Vimercati and sculptures by Catherine Thiry.
Completely free and available to all, the Prestige Village also offers many fun children’s activities and allows the whole family to discover horseback riding, thanks to a breathtaking view of the paddock where the greatest riders in the world train before events.
Children will be able to enjoy a unique closeness with their idols; horses and riders, especially during signing sessions in the Prestige Village. They will also be able to enjoy a large drawing wall, which everyone can add their own creative touch, to make it a real work of art by the end of the weekend! Make-up and paper hobby horse workshops are also on the agenda.
At the end of the day, visitors can enjoy fine cuisine in one of the Prestige Village restaurants or have a final drink with friends while enjoying the musical performances, including that of Henri PFR, Tomorrowland’s official DJ, on Friday, June 21 for an unforgettable «Fête de la musique».