EEM wanted to deepen the interaction between the Longines Masters and young enthusiastic equestrian influencers, in order to develop its targeted community. A group of 10 influencers will get to experience exceptional moments, enriching encounters and tips organised by EEM, before, during and after the stages of the Longines Masters series.
It’s through the fresh eyes of 10 passionate young riders, who are accustomed to the camera, that we’ll be able to discover the Longines Masters of Paris from a new angle. Like real reporters, with exclusive access to the riders, stables and the competition, our Masters Community will be able to testify to the electric atmosphere of the competition and their incredible encounters throughout the event.
The "Masters Community", a shared passion
EEM, a major player on the international equestrian scene, wishes to share and make equestrian sports accessible to as many people as possible. Thanks to the international influence of the Longines Masters Series, a younger generation, from all over the world, is becoming accessible through the creation of a connected community. EEM has created its "Masters Community": equestrians of all levels and equestrian enthusiasts will, thanks to this new concept, be able to discover the background workings of a five-star competition, meet their idols and share in these unforgettable moments.